Technology in Small Business

8 Ways to Grow Small Businesses with Technology

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Every business owner wants his product to get directly to his potential customers, and in turn, buy from him. Today, Technology makes that fairly easy. Technology in small businesses is hence a major requirement for business growth. In this blog post, I will discuss a few steps you can take to develop your business using the technology available today. These are very easy steps and you don’t have to be a computer geek or Tech guru.

To start with, let’s mention a few benefits and useful technological tools in small scale businesses.

Useful Technology Tools to Grow Small Business

Effective Customer Communication

Every successful business needs to communicate effectively with its clients and customers. Technology has enhanced the faster delivery of goods and services upon requests from clients. Besides that, business information is more readily available to any client, anywhere and at any time with the help of internet technology.


Business Website

One of the most important tools for reaching out to new and existing customers is a business website. Technology has made it easy and cheap to have a business website for everyone. You can try these free simple options to build a very simple web page for your start-up business:

Google site  and a whole lot more

Note that most of these services also have a premium option where you have to pay. This usually comes with more options and customization


Writing articles about the product and services you provide is another great way of reaching out to your customers. As a result, you will be able to convince your clients that you have a mastery of the business. and are great tools you can use yourself


Use a professional-looking email (e.g [email protected] instead of [email protected]). This will certainly have more impact on the mind of clients.

Social Media

Have a business social media account with the business name and reach out to your customers from there. Hootsuite is a very great tool that can help you manage all your social media accounts in one place.

Business Contact Phone Number

Always make sure that your business phone number is always included in any ads or replies to your customers. Always maintain separateness between personal and business activities. Be professional.


Technology has helped small businesses in reaching new and existing customers in geographic areas further than imagined. In addition, Internet marketing, (like a simple informational website, ads on search engines, online product sales and email marketing ) makes it possible for businesses to reach a large number of people.


Email marketing

Collect emails of potential and existing customers and utilize the power of email marketing. Send mails about offers, new deals, new arrivals and other promotions that will interest your buyers.

Social Media Pages

Advertise your business using the social media pages that have been created for it.


Promote your business on your website and also, promote the website.

Google Digital Skills

Google Digital Skills provides you with the opportunity to learn more on internet marketing for free and get to know more useful tools. You even get a certification for it.


Many business operations can be run concurrently, with the right technological tools, hence, ensuring larger productivity. Additionally, technology allows for efficient multitasking and faster and more accurate delivery of goods and services.


Simple Cloud Storage

Examples of these are Google Drive and Microsoft One Drive. These tools allow for easy collaboration and provide security for your files against theft and misplacement. In addition, it ensures that you can work anywhere.


Technology Reduces Travel costs as it allows for virtual meetings and data distribution without the need to be in the same room. As a result, a lot of business operations can be carried out anywhere and without a physical office.

Video conference

Video conference: a good tool for this is skype. It allows two or more individuals to carry out business operations and hold meetings without being physically present in the same place.

Operation Efficiency

Furthermore, Technology can help businesses understand better, its operations. Examples are, analyzing the business cash flows and inventories. Also, Businesses can save money and time by holding meetings over the internet.


Technology helps businesses protect their business ideas and executive decisions from business competitors. These novel business ideas are usually digitized and kept on a secure computer.

Research Capacity

The Technological capacity to research new opportunities will help the business stay ahead of its competition. In effect, Internet Technology allows a business to travel in and out of a wide market without an extra cost.


With the Research Capacity that technology provides, it is possible to scale or measure the business capacity. Hence, scaling the business makes it easy to expand and grow it.

Opportunity for quick Growth

As mentioned above the use of technology allows for easy marketing, research and scalability. This, therefore, affords the business a big opportunity for quick growth and expansion.

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