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4 Secrets to Making SEO Work For You

Posted on January 10th, 2021
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Image showing Digital marketing book SEO

Fun Fact: Search engine optimization (SEO) is a science, not an art.

And you can’t expect to fully automate your SEO process if you don’t know what you’re doing. You need to learn how to research for keywords, create an exciting page title, grab the best keywords for your page, optimize your meta tags, and wiggle your way into the top ten rankings.

But the best-kept secret to getting ranked in the search engines isn’t any secret at all. It’s simply this:

People want to buy stuff, and they want to know that the store they’re buying from knows how to get them to buy.

That’s why front page search engine domination is every blogger’s dream. You know the trade: You fill out the form, your name, and mailing address, and then you watch your hits slowly zoom up. Then you notice that one of your pages is getting more attention – and that it’s rising to the top of the rankings.

What’s your secret?

  1. Your title is critically important.

Your website title is the number one reason why someone will click on your search result. It’s also the number one reason why you’ll make a sale. People want to know what they’re getting. If they can’t figure out how much they’re paying for a widget, they’re not going to get it.

And if they don’t know that your title is important, your listing won’t show up at all.

  1. The type of traffic you get matters.

It’s not just about what keywords you’re trying to rank for. It’s about what your site is turning up for. A carefully crafted search engine optimization campaign will result in hits from genuinely interested people who are already looking for your product or service.

Hits from genuine searchers are the most important. These are the people who are doing the search in the first place. If you’re not connecting with them, they’re going to go elsewhere.

  1. The type of traffic you get matters.

Regularly added, original content on your website attains Google and other search engines that you want to rank for the keywords you’re targeting. In other words, adding fresh, unique content regularly to your website will make search engines and blog readers keep coming back to see what’s new on your site.

The benefit will be that your understanding of your audience will improve and so will your search results.

  1. The type of traffic you get matters.

Part of the criteria that search engines use to decide where to rank your website is that it must be a good source of external links for your topic. For example, if you run an SEO blog, you should be seeking ways to source one-way links from blog communities and other websites.

These links will ultimately help you achieve better rankings.

  1. Record your results in a spreadsheet.

Accountability measures and statistics are a great way to boost your SEO success and to keep the sales on your SEO techniques. The lowest budgeted and quality-driven traffic to your website is where you want to be.

Some of the key SEO techniques that you may have to employ will take time. So why not leave SEO to the professionals who can appropriately identify your needs and provide you with the strategies that will best suit your website.

Prior to becoming an online article writer for Technical Writers, Cooper took the opportunity to explore the digital world with a range of academic and training courses. His first hand experience within the tech industry, in addition to his degree in English Literature, cemented his career in creating content regarding all things marketing and technology.

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